Project 02 — Visual Identity & Semiotics
Overview
Develop a logo, visual identity system, and brand standards guide informed by semiotic theory. Demonstrate how meaning is constructed through icons, indexes, and symbols.
Deliverables
Logo design. Visual identity system (colours, type, assets). Brand standards guide (multi-page PDF). One reflection sheet (~200 words). In-class presentation during critique.
Reflection
In ~200 words, summarize your semiotic rationale (icon/index/symbol), how the system builds meaning across formats, and one key insight from peer feedback.
Evaluation
Application of Semiotics — 40%
Visual Identity & Craft — 30%
Reflection & Presentation — 20%
Participation in Critique — 10%