Project 01 — Appeals Posters
Overview
Design two persuasive 11x17 posters for the same product, service, or idea. Each poster must emphasize a different dominant appeal (logos, ethos, pathos). Both designs should show awareness of all three, but the approach should shift between versions.
Deliverables
Two posters (11x17). One reflection sheet (~250 words). In-class presentation during critique.
Reflection
Poster A
State the dominant appeal and how type, image, and layout support it.
Poster B
State the dominant appeal and how your strategy differs from Poster A.
Evaluation
Application of Rhetoric — 40%
Visual Design & Craft — 30%
Reflection & Presentation — 20%
Participation in Critique — 10%