DESN-400 Project Proposal



Contents
1.0 the wow cover
2.0 context
3.0 the problem
 3.1 your words
 3.2 validation
4.0 thesis statement
5.0 research plan
 5.1 precedent
 5.2 secondary
 5.3 participatory
6.0 process
 6.1 descriptive
 6.2 visual list
Deliverable
The proposal should be about six pages or so and should include images and graphics as needed. Please print two-sided, colour and design it as you would any professional project.

Description

The intent of the project proposal document is to capture the attention of the reader, help them understand the situation and the problem as you see it, and how you intend to address it. The case should be logical, you should be respectable, and the message should be evocative.

1.0 COVER/INTRO

The cover page or introduction title should have a main title and a a short paragraph blurb that captures the attention. It should give a sense of the project but shouldn’t be detailed, instead it should be interesting or exciting.

2.0 OVERVIEW

This should give the larger context of the area of discourse including regional or global spheres of influence, stakeholders, target audience, and generally touch on the problem area.

3.0 THE PROBLEM

Here you should get specific about the problem space, it’s complexities or challenges and why its important to address.

4.0 THESIS STATEMENT

This can take a traditional form where you write about what you intend to show (and how) in a tightly condensed paragraph, but think of it like a mission statement or an elevator pitch that captures the readers imagination (don’t get crazy).

5.0 RESEARCH PLAN

Here you will outline your plans for research, describing the areas of knowledge you will be exploring, the precedent space (possibly providing exemplars), and any participatory research if deemed necessary. You will outline your secondary research and attach an annotated bibliography to the back of your document.

6.0 PROCESS

Describe how you plan to procede with the project, considering the various tasks required, methods used, and important milestones. You should follow up with a visualization of that process which might take the form of a gantt chart or some other way of effectively mapping your project plan.