COMD-217-S001 Course Outline

Course Content

In this course we will explore the increasingly important role of motion in communication design. With increased access to high speed data on both desktop and mobile devices, there is a growing demand for motion based content as an engaging alternative to traditional static images, graphics and text.
This course will look at how to apply traditional design principles to kinetic type, motion graphics, and basic video production, while discovering opportunities to enhance or transform your notions of what it means to practice as a graphic designer.

Course Learning Outcomes

Students will be able to apply design principles and rhetorical devices to the production of motion-based projects and will develop familiarity with a variety of different applications that will enable them to work with both motion (Adobe Illustrator, After Effects and Premiere) and sound (Audacity or Ocenaudio, as examples). Finally, students will learn how to begin creating projects that incorporate self-produced video, kinetic type, motion graphics, and audio in one complex and engaging communication design project.

Resource Materials

Students will ideally have their own laptop, access to the Internet and software. Digital cameras, mobile phones, gimbals, external hard drives and such will be helpful but can be sourced through the university or other means, as necessary. Additional resources such as reading material or online tutorials will also be provided as necessary throughout the course.

Evaluation Critera

  • Participation 10%
  • Project 01: Motion Graphic20%
  • Project 02: Kinetic Type40%
  • Project 03: Video Advertisment30%
  • Total100%


Course Schedule



  • Week 01: Jan. 8th: Course Introduction

    Introduction to the course, instructor, and peers, overview of tools, software and projects. Project 01 Assigned.
  • Week 02: Jan. 15th

    Introduction to After Effects and basic audio. Discussion on basic transitions, rhythm, and sync. P01 storyboard due, along with graphic assets.
  • Week 03: Jan. 22nd

    After Effects (rendering etc.) and uploading. In class work session.
  • Week 04: Jan. 29th

    Project 01 Due and Project 02 Assigned.
  • Week 05: Feb. 5th

    Precedents and Exemplars. After Effects (easing, paths, masks). Project 02 typeface choice, precedents and storyboard due.
  • Week 06: Feb. 12th

    After Effects, the 3D workspace.
  • Week 07: Feb. 19th

    READING WEEK: NO CLASSES
  • Week 08: Feb. 26th

    In class working session.
  • Week 09: Mar. 4th

    Project 02 Due and Project 03 Assigned.
  • Week 10: Mar. 11th

    Equipment Demos (cameras, gimbals, drones, settings etc). Project 3 precedents and storyboard due.
  • Week 11: Mar. 18th

    Intro to Premiere (getting video and audio in)
  • Week 12: Mar. 25th

    Bringing in After Effects elements such as motion graphics or effects. Graphic and Effects Footage Due
  • Week 13: Apr. 1st

    Final Project Due.
  • Week 14: Apr. 9th

    Review and Assessment Week.
  • Week 15: Apr. 15th

    Review and Assessment Week.